In a few words...BENSIMON is a visionary brand which turns the traditional fashion and design codes upside down by transforming military surplus gear and vintage clothing.
The eighties saw the beginning of the adventure with the opening of the first stores.
Several store openings followed particularly HOME AUTOUR DU MONDE, an innovative concept and a first in France, where decorative objects and ready-to-wear were mixed harmoniously. Throughout the years, the brand has never ceased to extend its concept and has developed its network of stores around the country.
More recently, BENSIMON has acquired the ARTAZART bookshop and therefore has started to extend its influence into design, graphic design and architecture.
Designed in France.